AbstractUnregistered trademarks is a part of trademarks. Its significance which mark with identification is not different from Trademark’s. Because China's Trademark Law has been using a registration system and apply the principle of prior, actually, all cases of that a large number of unregistered trade mark is still being in the current market. For the legislation about the protection of unregistered is not clear, unregistered trademarks are the rights of legitimate producers and operators have not been adequately protected. This paper analyzes the problems of current unregistered trademark protection system, to expound the importance and necessity of protecting unregistered trademarks. There are not enough protections of the unregistered trademarks, so the protections often are non-legislative. Author reference foreign experiences to suggest that legislature consummate the protections system of unregistered trademarks.Key words: unregistered trademarks；right of Trademark ；application for registration system ；the priority of using system 试论未注册商标保护未注册商标是与注册商标相对的概念，是指没有根据商标法所规定的商标注册制度进行注册的商标，但已经在市场上使用的商标。我国商标法一直采纳注册制度和先申请原则，现今市场上虽然是有注意到商标注册对于其所有的商标起着重要的法律保护作用。但现实的市场中，由于各种原因，仍然同时存在大量未注册的商标，而这些未注册商标也是生产经营者合法的权利，作为与注册商标有着同等功能的未注册商标，理应也要受到法律的保护。一、未注册商标保护的意义（一）有利于经营者节约成本未注册商标的存在是商标自愿注册的结果，即使未经申请注册程序，也是合法存在的。未注册商标并没有因为未经申请注册程序，而失去其原有的商品标识功能。未注册商标的作用与注册商标同样是区别商品的来源。商标的使用并非总是自觉的过程，许多标记在开始使用时并没有当作商标使用，而是在长期的经营中由当初的标记渐渐转化成为商标的。在一段时间的使用过程中...
