目 录第一章 总 论.............................................................................................11.1 项目背景........................................................................................11.2 项目概况........................................................................................41.3 结论与建议....................................................................................7第二章 房地产市场需求分析..................................................................92.1 我国房地产市场现状....................................................................92.2 我国房地产市场未来走势预测..................................................122.3 海南省房地产市场现状..............................................................132.4 海南省房地产市场未来走势预测..............................................152.5 目标人群与目标市场分析..........................................................172.6 项目价格定位..............................................................................182.7 市场 SWOT 分析.........................................................................182.8 市场营销策略分析......................................................................212.9 市场风险......................................................................................232.10 市场分析结论............................................................................23第三章 建设规模与建设内容................................................................24第四章 项目建设地址和有利条件........................................................254.1 建设地点与地理位置..................................................................254.2 场地现状......................................................................................254.3 工程地质条件..............................................................................254.4 地形地貌......................................................................................264...
