（每日一读）2014年4月高考英语考前突破 阅读理解能力 财经新闻 广告收入不稳定影响谷歌股价

广告收入不稳定影响谷歌股价Shares in Google have dropped 5% despite the technology giant reporting a first-quarter profit rise of 3%.2014 年第一季度谷歌利润增长 3%，但是股价却下跌 5%。 Profits were $3.45bn, but investors are preoccupied by Google's inability to maintain advertising prices. A widely watched measure, the average "cost per click", was down 9% from a year earlier. Another weak spot highlighted in the report was the firm's discounted sale of Motorola Mobility to Lenovo. Google sold the smartphone maker to Lenovo in January for close to $3bn, after paying $12.5bn for the firm less than two years ago. Despite investors' reaction, Google's chief executive, Larry Page, was upbeat: "We completed another great quarter," he said in a statement. "We got lots of product improvements done, especially on mobile. I'm also excited with progress on our emerging businesses." However, Google continues to struggle with its ability to charge advertisers higher prices for mobile ads, which are increasingly important with more and more consumers accessing Google's browser through their smartphones. Advertisers have proven reluctant to pay as much for ads on mobile screens compared to Google's bread-and-butter desktop ads, which have been the main revenue generator at the firm. Rates for mobile ads can be half as much as on personal computers, according to Needham & Co analyst Kerry Rice. However, Google expects mobile ad prices to catch up with PCs eventually as it becomes easier for consumers to buy products using mobile devices, Google chief business officer Nikesh Arora said.