目 录第一章 总 论····································51.1项目背景 ··································51.1.1项目名称································61.1.2项目主管单位····························61.1.3项目承办单位概况························61.1.4可行性讨论报告编制的依据················81.1.5项目建设的目的及意义····················91.2项目概况 ··································91.2.1项目实施地点····························91.2.2建设规模及目标·························101.2.3项目运作模式···························101.2.4项目投入总资金及效益情况···············101.2.5主要经济技术指标·······················111.2.6建议···································14第二章 市场预测·································142.1茶叶市场供需现状··························142.2产品市场竞争力分析························152.3产品市场的定位····························152.4营销策略··································162.4.1建立营销体系····························162.4.2实施品牌战略····························16第三章 建设规模与产品方案·······················173.1项目建设的指导思想························173.2建设规模及内容····························173.2.1原料基地技术改造·······················173.2.2扩建厂房·······························173.2.3设备购置························...
