门户网站进军 B2C 领域规划方案 ——B2C 商业模式的集成一体化新构想辽东学院信息技术学院网络系 08 级独“e”无二团队一、前言..........................................................................................................................................31.B2C 商务模式简介................................................................................................................32.背景......................................................................................................................................33.方案构想..............................................................................................................................4二、市场分析..................................................................................................................................41.门户网站资源现状分析.......................................................................................................42.国内 B2C 领域现状分析（当当网，京东商城）...............................................................63.国内物流产业现状分析.......................................................................................................74.综合可行性分析..................................................................................................................8三、SWOT 分析..............................................................................................................................91.优势......................................................................................................................................92.劣势......................................................................................................................................93.机会......................................................................................................................................94.威胁.........................................................................................................................
