目 录1 执行总结........................................................................11.1 公司介绍..........................................................11.2 产品及服务........................................................11.3 目标市场..........................................................11.4 管理团队..........................................................11.5 投资与财务........................................................22 产品和服务.....................................................................32.1 行业背景..........................................................32.1.1 全国旅行社行业背景............................................32.1.2 鞍山旅行社行业背景............................................32.2 产品概述..........................................................42.3 产品的市场竞争力..................................................43 市场机会........................................................................63.1 市场特征..........................................................63.1.1 概述..........................................................63.1.2 特征..........................................................63.2 大学生的旅游需求分析..............................................73.2.1 出游目的......................................................73.2.2 旅游目的地的选择..............................................73.2.3 游玩的项目....................................................73.2.4 对消费的要求..................................................83.3 竞争分析..........................................................83.3.1 竞争对手......................................................83.3.2 竞争影响力量分析..............................................83.3.3 竞争优势......................................................93.4 市场容量..........................................................93.5 政策方针及 WTO 的影响.............................................103.6 市场开发与进入策略...........
