UC方商务谈判策划案

UC 方商务谈判策划案华中七校模拟商务谈判大赛团队谈判策划书UC 优视科技有限公司方目 录目 录..................................................2谈判主题................................................3谈判团队人员组成........................................3核心问题分析............................................3我方与阿里巴巴合作的原因.............................41. 阿里巴巴的进展态势.............................42. 互联网市场环境.................................43. 我方进展需求...................................54. 双方相关的企业文化背景.........................5我方并购后的规划.....................................6双方利益及优劣势分析....................................8我方核心利益.........................................9对方利益.............................................9SWOT 分析...........................................10我方优势( strengths) ...............................10我方劣势( weaknesses) ..............................12机会( opportunities) ...............................13威胁( threats) .....................................14对方优势............................................15对方劣势............................................18谈判目标...............................................20最理想目标..........................................20可接受的目标........................................20底线目标............................................21目标可行性分析......................................21谈判程序及策略.........................................23初期................................................23中期................................................26后期................................................29签订书面协议........................................30应急方案...............................................31会场内预案..........................................31会场外预案..........................................32附录一 法律资料.......................................33《中华人民共和国反垄断法》........................