策天下工作室 企业形象手册 策天下工作室企业形象手册策划提案 目录 一、企业介绍 ················································· 二 、 品 牌 形 象 诠释············································· （一）命名由来，含中英文说明·········································· （二）标识图、设计理念、标识释义······································ （三）品牌核心广告语、广告语理念······································ 三、理念识别················································· （一）战略目标 ························································ （ 二 ） 核 心 价 值观 ······················································ （ 三 ） 企 业 精神 ························································ （ 四 ） 哲 学 思想························································（五）经营理念 ························································ （ 六 ） 企 业 道德 ························································ 四 、 行 为 识别 ················································ （ 一 ） 员 工 行 为 法 律 规范 ··················································· （ 二 ） 公 司 文 化 氛 围 布置 ··············································· （ 三 ） 员 工 企 业 ...
