大学体验英语第四版第二册-3A-The-development-of-advertising

大学体验英语第四版第二册-3A-The development of Good is good, but better carries it.精益求精，善益求善。advertising(3 页)Unit 3. Passage A. The Development of Advertising[1] Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among many other examples.广告是将产品、服务、意见或事业公之于众的技术和做法，目的是说服公众以某种方式回应广告上的内容。大多数广告都涉及商品推销，但类似的方法也用于鼓舞人们安全驾驶、支持各类慈善机构、或投票给政治候选人，还有许多其他例子。[2] Advertising started as early as medieval time by word of mouth and the first step toward modern advertising came with the development of printing in the 15th and 16th centuries. The real growth of an advertising industry came with the great expansion of business in the 19th century. It was that century, primarily in the United States, that saw the establishment of advertising agencies and by the early 20th century agencies became involved in producing the advertising message itself, including copy and artwork, and by the 1920s agencies had come into being that could plan and execute complete advertising campaigns, from initial research to copy preparation to placement in various media.广告早在中世纪的口口相传中就产生了，而现代广告的第一步源于十五、十六世纪印刷术的进展。十九世纪，商业的巨大扩张带来了广告行业的真正进展。正是在这个世纪，主要是在美国，广告公司开始成立。在二十世纪早期，广告公司开始涉足广告信息本身的制作，包括文案和配图，而到了二十世纪二十年代时，广告公司...