1目录摘要............................................................31绪论..............................................................61.1研究背景与研究现状.......................................................................................61.2研究目的与研究意义.......................................................................................61.3国内外研究综述...............................................................................................61.4研究方法...........................................................................................................72凤凰古城古城旅游实地调查与实证分析................................72.1游客体验的概述...............................................................................................72.2旅游满意度的概述...........................................................................................82.3凤凰古城古城旅游实地调查情况...................................................................82.4基于游客体验的凤凰古城古城游客满意度分析...........................................83影响凤凰古城古城游客体验中旅游满意度的因素分析...................113.1景区资源遭受严重的破坏.............................................................................113.2单一乏味的古城旅游项目.............................................................................123.3旅游产品地域涉及面狭窄.............................................................................123.4古城旅游缺乏新意.........................................................................................123.5旅游宣传较弱.................................................................................................134凤凰古城古城游客满意度的改进与提升措施.......................................................134.1保护与开发并重.............................................................................................134.2打造深度历史文化旅游产品.........................................................................134.3发掘古城新旅游项目.....................................................................................144.4加大凤凰古城景区的旅游宣传和促销.........................................................14总结...............................................................14附录.............................................................15致谢...........................................................211摘要凤凰古城是一座国家历史文化名城，有着独具特色的风景和人文，使得近些年来能够建立起独具特色的旅游。例如凤凰古城吸引着海内外游客前来参与，但目前凤凰古城主要是政府引导型的，市场运作行政化，缺乏对旅游的深入研究，本文以凤凰古城为例，深入研究凤凰古城旅游的特点，有利于改善凤凰古城旅游现状。本文针对凤凰古城的旅游满意度进行研究，通过调查发现凤凰古城旅游存在着文化资源遭受严重的破坏、单一乏味的古城旅游项目、古城旅游缺乏新意、旅游宣传较弱等问题，进而提出对凤凰古城旅游满意度提升的对策及建议，希望能够促进凤凰古城旅游的发展，也为我国其他古城的旅游活动提供借鉴。关键词：凤凰古城；古城旅游；旅游满意度ABSTRACTPhoenixAncientCityisafamousnationalhistoricalandculturalcitywithuniquesceneryandhumanities,whichhasenabledtheestablishmentofuniquetourisminrecentyears.Forexample,theancientcityofPhoenixattractstouristsfromhomeandabroadtoparticipate,butatpresenttheancientcityofPhoenixismainlygovernment-guided,marketoperationisadministrative,lackofin-depthstudyof...
