摘要中国自1980年开始恢复健美运动,20多年来,健身健美运动在湖北省得到了长足的发展,取得了许多可喜可贺的成就。湖北省体育局,体育总会一直以来都很重视健身健美运动项目的普及和发展。但因一些客观因素的限制,湖北省健身健美运动还存在一些亟待解决的问题,为使湖北省健身健美运动更好地发展,在普及健身健美运动,惠及群众体育事业,在更多国际国内赛事中取得优异的成绩。本文回顾了湖北省健身健美事业发展的过程,所取得的成绩,以及对湖北省健身健美事业的发展现状。尤其对帕菲克健身俱乐部的倒闭,这一湖北省健身健美行业的大事的分析,以此对湖北省健身健美事业的前景提出一些对策建议,以期为普及和提高湖北健身健美运动提供借鉴和帮助。本文运用文献资料法、问卷调查法、数理统计法、专家访谈法、逻辑分析法等研究方法,通过分析帕菲克健身俱乐部的倒闭,研究湖北健身产业的发展现状与趋势根据研究的需要,论文首先介绍了我国健身产业的现状,然后分析帕菲克倒闭原因再对湖北健身产业的优化对策,以及全民健身产业发展问题的研究进行了分析,在此基础上,促进俱乐部的稳定和可持续性发展。关键词帕菲克,健身俱乐部,健身产业,发展与现状ABSTRACTChinabegantorecoverin1980bodybuilding.()Morethan20years,AerobicsinHubeiProvince,considerabledevelopmenthasmadegratifyingachievements.HubeiSportsBureau,NationalSportsAssociationshavebeenattachedgreatimportancetothepopularizationanddevelopmentofthebodybuildingsports.However,anumberofobjectivefactors,HubeiAerobics,therearesomeproblemstobesolved,makeHubeiProvinceAerobicsbetterdevelopmentinthepopularityofthebodybuildingmovement,tothebenefitofmasssports,internationalanddomesticeventsachievedexcellentresults.ThispaperreviewstheprocessofHubeiProvince,fitnessbodybuildingcareerdevelopment,theachievements,aswellasthedevelopmentstatusofHubeiProvince,fitnessbodybuildingcareer.EspeciallyPaFeikefitnessclubcloseddown,theanalysisofthisHubeiProvincebodybuildingindustryevent,thisraisedtheprospectofHubeiProvince,bodybuildingcausesomesuggestionsinordertoprovidereferenceandhelptopopularizeandimprovetheHubeifitnessbodybuilding.Inthispapertheuseofliterature,questionnaire,mathematicalstatistics,expertinterviews,logicanalysismethodtostudytheofHubeifitnessindustrydevelopmentstatusandtrendsthroughtheanalysisofthecollapseofPaFeikefitnessclub.Accordingtotheresearchneeds,thepaperfirstdescribesthestatusofChina'sfitnessindustry,andthenanalyzethePaFeikecollapseofreason,Hubeioptimizationofthefitnessindustry,countermeasures,andtheNationalFitnessIndustryDevelopmentwereanalyzedonthisbasis,thepromotionofstabilityandsustainabilityoftheclub.KeywordsPaFeike,healthclub,fitnessindustry,thedevelopmentandcurrentsituation目录摘要………………………………………………………………………………………ⅠABSTRACT……………………………………………………………………………………Ⅱ1绪论………………………………………………………………11.1我国健身产业的现状………………………………………………………………………..12湖北健身产业的市场结构分析入优化对策…………………………………………32.1健身产业市场的集中度……………………………………………………………………32.1.1健身产业市场的集中度…………………………………………………………………42.1.2健身产品和服务差异化…………………………………………………………………42.1.3健身行业壁垒状况………………………………………………………………………52.1.4市场容量与未来供给能力………………………………………………………………52.2健身产业的市场结构目标模式……………………………………………………………62.2.1发挥健身“龙头”企业的示范效应...