Lesson 3 The Advertising Game 第一课时学案I. Lead-in:Put the following advertisement slogans into Chinese.1) Just do it.2) Impossible made possible.3) Intelligence everywhere.4) The taste is great.5) The choice of a new generation.6) Let’s make things better.7) Obey your thirst.8) M&Ms melt in your mouth, not in your hand.II. Pre-reading: 1. Can you think of some advertisements you have seen? Make a list about the places where you have seen advertisements?2. Match the words with their definitionsadvertiser advertise advertisement advertising 1) to make known to the public, e.g. in a newspaper or on TV ______________2) something used for advertising things ______________3) the business of encouraging people to buy goods by means of ads ________4) the person who makes ads ______________III. While-reading:1. What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2. Get the main idea of each paragraph, while reading the text for the second time and re-arrange the paragraphs in the right order. 用心 爱心 专心11) Products are sometimes linked with different concepts or ideas. _____2) New and unusual ideas often appear in today’s top advertisements. _____3) An ad may give direct information like names or locations. _____4) Public ads have helped to increase public knowledge. _____5) Ads are made visually attractive to hold the attention of the public. _____3. Answer the questions according to the text.1) When does the simplest type of advertisement work? 2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3) What ideas do today’s advertisers use to make you notice their products?4) What has the government done during the last decade? 4. Read in detail and complete the table. Problems How to solve?ExamplesTypes1 2 3 4 用心 爱心 专心2
