电子商务进展调查报告 篇一：中国电子商务进展现状的调查报告 中国电子商务进展现状的调查报告 张三 （计算机技术 202532103027） 摘要：电子商务是利用电子工具和网络通讯技术进行的商务活动，它开创了人们对产品购销的一种全新模式，对以往人们面对面进行的实物购销提出了革命性的挑战，随着电子商务营销渠道的深化，愈来愈多的传统企业将商品推入电商平台开展营销，以期改变传统营销渠道履盖范围小、成本高、现金流缓慢等瓶颈。面对电子商务的蓬勃进展，众多传统上市公司都摩拳擦掌，从传统的线下营销渠道转向网络营销，纷纷驻入电子商务领域，但是电子商务在中国进展的 20 年的时间里，也出现了很多问题，如何有效的发现这些问题，并解决问题已近是电子商务的首要之急。 关键词：电子商务，零售业，电商，互联网+ A survey of the current situation of the development of China s e-commerce Jack Yang Abstract:E-commerce is the use of electronic tools and network communication technology for business activities, it started to product purchase and sale of a new model, material procurement of previous people face to face the revolutionary challenge, with the deepening of e-commerce marketing channels, more and more traditional enterprise to push the goods into the electric business platform to carry out the marketing, in order to change the traditional marketing channels for flipping range is small, high cost, slow cash flow bottleneck, etc. In the face of the rapid development of e-commerce, many listed companies are more vigorously, traditional from the traditional offline marketing channels to the network marketing, are in the e-commerce, but the electronic commerce in China 20 years of development, there have been many problems, how to effectively find the problem, and solve problems has nearly is the most important of the electronic commerce. Key words: e-commerce, retail, electricity, Internet + 1 引言 电 子 商 务 源 于 英 文 Electron...
