学号: 2025030129 成绩: 电子商务运营综合技能实训报告系 部: 财 经 系 班 级: 15 电子商务二班 姓 名: 景 荷 花 论文题目: 耐克营销策划书 耐克营销策划书 前言如今电子商务魅力日渐显露,网上购物对于有电脑得家庭或对网络有一定了解得人可以说就是“地球人都知道”得事了。目前很多人都有不出门就能购买到自己需要东西得想法,特别就是工作压力大、社会活动频繁得人们,都不想花时间去逛街购物,既累人又麻烦。随着人们生活水平得提高,鞋子不仅就是御寒工具,还成为爱美人士追求时尚得装饰品。现代得人们不仅把鞋子当作代步工具,还追求鞋子款式得新潮时常,舒适耐用。为此在网上开通一售鞋渠道就是很好得进展方向,让客户足不出门也能快速方便地购买到称心如意得鞋子。关键字:耐克,营销策划,市场分析。目录一、公司介绍 ·······················································(1)二、公司项目 ·······················································(2) 1、业务项目 ··················································(2) 2、公司目标 ···················································(2)三、市场及竞争分析 ················································(3) 1、市场介绍 ····················································(3) 2、市场环境 ····················································(3)四、网站定位 ·······················································(4)五、网站建设 ·······················································(4)六、营销方案 ·······················································(5)七、商业模式 ·····································...
