宁波中金世纪通信有限公司渠道管理手册6 月 22 日目 录前 言............................................................................................................................3第一编 概 述................................................................................................................5第一章 公司简介....................................................................................................................5第二章 产品简介....................................................................................................................5一、公司移动门户...........................................................................................................5二、个人移动门户（Portal）.........................................................................................6三、移动万事通..............................................................................................................6第二编 渠道基本知识与概念.......................................................................................7第三章 渠道基本概念.............................................................................................................7一、什么是渠道..............................................................................................................7二、渠道进展不同阶段管理重点...................................................................................8三、宁波中金渠道管理重要指标.................................................................................13第四章 渠道网络构造设计....................................................................................................13一、渠道管理构造健康重要性.....................................................................................13二、渠道规划有关要素.................................................................................................14三、渠道阶段性“盘点”....................................................................................
