Preliminary Concept for the North Parcel DESIGN NARRATIVEdesign concept:The preliminary concept for the North Parcel continues the ideas put forth during the Master Plan study prepared by The Jerde Partnership in October of 2025
There are three main objectives:1
Restore this location as being perceived to represent the very heart of the city, commercially as well as significantly
The design benefits from and draws on its ideal waterfront location and views of the mountains beyond
The density of program provides for a new iconic complement to the skyline of the city
Planning Strategies:The master plan for the North Parcel imagined four goals to achieve the objectives:1
Connect the city to the waterfront2
Extend Pozi Street to the River3
Create an iconic tower as a landmark for the city