服装企业管理调研报告 题目：对淘宝Ｄａ n ｇ erou ｓ People 竞争战略情况调 查报告 班级: 14 级服装与服饰设计三班 学号： 2 ０ 1 ４ 01 ６ 030 ４ 3 姓名： 贾玉苹 指导老师： 尹秀玲 分数： 目 录内容摘要.．.......．.．.........．． .．.．.... .....．..．.....．．...． ...．．....1一、调研的基本情况 ．........．．.．．．..．．..．．.．....．.．. ........．.．.......1(一)调研的目的...........．．.....．.....．..．..．.. ．．.．...．....．.．．.....２（二)调研的时间．....．..．．.......．.．....．..．..．．..．．．... ...．.......．..２（三)调研的地点、方式..．....．.．.........．．．..．..．..．.．.．... ....．.....３(四）调研内容、过程.．.．...........．．.......．.......．．.... .．．.．.．．．..．４二、调研中发现的问题..．...．..．．..．.．．.．....．.．....．．..．．........．. .．...．4（一）.．....．...．...．.．．.．...．......．.．. .．．.．..．．.．．..．．........． ...．．.4（二)..．.．.....．...．．..．.．........．.．..． ..........．.．.．....．.... ......4（三）....．．...．.．......．．...．.......．... ．..........．..．．...．.... .．.．．５（四）.....．．..．．....．...．.....．..．．.．... ..．.......．...........．． .....5三、解决问题的建议.．....．....．. ．.．..．......．..．..．..........．.......．.．.５(一）．．..．..．．....．.....．...．.....．.... ......．..．..........．..．. .．...６(二）.........．...．..．．.．..．.......．..．. ．.....．..．．........．..．. ．....6四、结语...．..．..．.．.．....．....．.．．..．.. ．．...........．...．....... .．.．.７内容摘要 中国是十三亿人口的大国,是全世界最大的服装消费国和生产国。近几年中国的服装业有着较大的进展,服装业的进展大大推动了中国国民经济的进展。服装行业受流行影响很大，且主要是面对中高收入年轻人为主的群体,他们大部分都已经成为互联网的忠有用户。服装企业上网已经成为企业进展的必经之路。因此,服装业的网络营销应运而生。生活四大必需——衣食住行。服装市场的巨大,明星每天都跟造型形象打交道,对于服装也会更加熟悉,时尚潮流、明星、服装都是其中一部分,所以两...
