market-research-plan-市场营销计划书

Research Plan —--—requirements to skin care productBackground ： The sage said, The heart of loving beauty exists everywhere。 Nowadays, with the development of social economy and the improvement of living standards， people are more and more pay attention to outward appearance. That’s why the skin care products have long been popular in all the world.Research Objective and Research Questions： The objective of our research is to find the most suitable brand of skin care product for young people,especially college students.And we will gain the sole agency for this brand of product。As for the research question ， it aims to learn more about college students’specific need ， preference and requirements for skin care products through the way of marketing research.Place： university campus，Wanda Plaza、Respondent ： young people，focusing on college studentsTime Period，Schedule and Personnel Allocation：①Advance-preparation:Plan-making（2025。4。20—2025。4.30All themembers） Questionnaire—designing(2025。5。1—2025.5。10 杨甜 薛如星) ②Research Process and Analysis(2025.5。10—2025.5.30 All the members)③Research Suggestion and Limitation(2025.6。1-2025。6。5 杨霞崔梦瑶肖招兰)④Research Report（2025。6。5—2025。6。10 All the members)Methods of data analysis: After enough data is collected, we need to use some specific methods to analyze the data to get the information we want. First is about the analysis of data collected by means of questionnaire and personal interviews. We will use statistical analysis of these data, after which a pie chart or other kinds of chart will be drawn in accordance with the result of the statistical analysis to make a direct representation of which kind of skincare product is most required by the...