广州市大学生使用移动音乐 APP 的偏好分析 摘 要随着文化和知识版权意识的传播，人们对知识付费和版权意识的认可，我们逐渐步入付费时代。从网上下载数字音乐已经是我们欣赏音乐的重要途径，而人们的消费观念也在悄悄改变，开始愿意付费下载音乐，为版权买单。移动音乐 APP 在我们的生活中逐渐成为了一种必不可少的音频软件。而大学生作为年轻的一代，喜爱的音乐的品类很多 。相对而言大学生使用音乐 APP 也比较广泛。所以本文基于大学生研究大学生使用移动音乐 APP 的偏好，由于范围有限，所以选取广州市的大学生为样本，得出大学生使用移动音乐 APP 时会注重 APP 的哪些性能，以及使用移动音乐 APP 的种类和对于音乐版权付费的接受程度，本文将会对收集到的数据进行单因素方差分析、因子分析、信度分析等等。从而为移动音乐 APP 软件开发者提供一些大学生使用移动音乐 APP 的偏好性能，以及移动音乐 APP 的运营提供建议。关键词：单因素方差分析 因子分析 信度分析 多重响应分析 AbstractWith the rapid development of China's economy and the spread of digital media, people's recognition of knowledge payment and copyright awareness has gradually entered the era of payment. Downloading the digital music from the Internet is an important way for us to enjoy music, and people's consumption concept is also changing quietly, and they are willing to pay for the download of music, paying for the copyright. Music APP has gradually become an indispensable audio software in our life. And the younger generation, the beloved music category is a lot. So in this paper, based on the study of college students using the preference of music APP, because the scope is limited, so the selection of guangzhou university students as samples, it is concluded that college students pay attention to when using music APP APP which performance, and the use of music and type of APP for acceptance of the music copyright paid this article will factor analysis of the collected data, th...
