摘要互联网的迅猛发展，对每个行业都在逐渐地渗透，互联网在积极的与传统经济进行碰撞，从而迸发出新的活力。鲜活农产品被称作是“朝阳行业”，是人民大众的刚性需求。在此背景下，农产品参与电子商务进行交易的形式越来越广泛，参与人数每年成环比上升，其中一大部分原因是由于农产品物流成本过高，因此优化农产品电子商务物流管理是必经之路。本文就目前国内农产品电子商务产业的运行状况进行分析,首先对整个农产品电商行业进行了宏观分析,并对此提出了相关建议。此外本文以美菜网为实例，针对这一确定的农产品电商平台的物流管理进行分析，得出其物流管理存在的弊端，以此探究物流管理在农产品电子商务产业发展中的劣势，继而提出优化策略。关键字：电子商务；农产品物流管理；美菜网AbstractWith the rapid development of the Internet, every industry is gradually penetrating, and the Internet is actively colliding with the traditional economy, thus generating new vitality. Fresh produce is called "sunrise industry" and is the rigid demand of the people. Under this background, the agricultural products involved in e-commerce transactions in the form of more and more widely, participation into sequential rise each year, one of the most reason is due to the high cost of logistics of agricultural products, thus optimizing agricultural e-commerce logistics management is the only way.In this paper, the current situation of domestic agricultural e-commerce industry is analyzed, and the whole agricultural e-commerce industry is analyzed in the first place, and relevant Suggestions are put forward. In addition this paper, taking the dish network as an example, according to the produce electric business platform of the logistics management is analyzed, it is concluded that the insufficiency of its logistics management, in order to explore the logistics management in the agricultural disadvantages in the development of e-commerce industry, then puts forward ...
