摘要二十一世纪是互联网经济的时代，由于全球经济一体化的趋势不断发展，市场竞争环境也日趋激烈，要想拔得头筹，企业需要不断提升自身的竞争力，随着时代发展的变化而做出改变，创造出具有自身特色，并顺应消费者要求的企业文化，同时还要不断调整企业文化的建设，才能立于不败之地。互联网作为二十一世纪的必然产物，其有效地突破了产业或行业的边界，带来了多元的文化和管理模式。在互联网时代催生了企业文化，结合将社会公众对互联网的认识从一种新技术形态或工具提升为管理创新思维方式。综上，本文将运用文献分析与举例分析法，通过分析前人的研究成果及海底捞公司的发展轨迹，对互联网经济背景下企业文化的建设问题进行深入探讨。发现在互联网经济背景下，企业文化发展的问题，并提出相关解决建议，以期推动相关产业更好地发展。关键词：互联网经济；市场；企业文化AbstractThe 21st century is the era of the Internet economy. As the trend of global economic integration continues to develop, the market competition environment is becoming increasingly fierce. In order to be more competitive, enterprises need to continuously improve their competitiveness and make changes with the development of the times, and create a corporate culture with its own characteristics to comply with the requirements of consumers, while constantly adjusting the construction of corporate culture, in order to be invincible. As the most important product of the 21st century, the Internet has effectively broken through the boundaries of industry or industry, bringing about a variety of cultural and management models. The combination of the Internet and corporate culture promotes the public's understanding of the Internet from a new technology form or tool to a management innovative way of thinking.In summary, this paper will use literature analysis and example analysis method to analyze the development of corporate culture in the context of Internet economy by analyzing the research res...
