目录摘要.............................................................................................................................................I关键词:.....................................................................................................................................IAbstract......................................................................................................................................IIKey word:................................................................................................................................II一、前言.....................................................................................................................................1(一)研究背景..................................................................................................................1(二)研究目的..................................................................................................................1(三)国内外研究现状......................................................................................................1(四)怀化市旅游产品谱系构建的 SWOT 分析.............................................................21.优势分析....................................................................................................................22.劣势分析....................................................................................................................33.机会分析....................................................................................................................44.威胁分析....................................................................................................................5(五)拟解决的问题..........................................................................................................5二、研究设计.............................................................................................................................5(一)资料来源...........