摘 要从文化经济学的角度来看，文化资源的充分开发与利用对社会的发展有着巨大的作用，河南省虽然拥有得天独厚的优越条件，但是由于各方面原因，文化产业并没有实现真正的蓬勃发展，文化作为一种“软实力”并没有最大限度发挥其应有的效用。而行之有效的文化传播方式和途径能够激活河南省文化的巨大潜能，从而提升河南省文化在国内外的影响力，为其社会进步和经济发展提供精神的强大支持。黄帝故里拜祖大典作为河南省极具代表性的传统文化资源，逐渐成为了当地的一张文化名片。本文就试图以黄帝故里拜祖大典为着力点，通过拉斯韦尔 5W 模式分析其文化传播策略，力求为河南的黄帝文化传播做出有益尝试。关键词：黄帝故里拜祖大典；文化传播；炎黄文化；拉斯韦尔 5W 模式ABSTRACTFrom the view of the cultural economics, the full development and utilization of cultural resources on the development of the society and plays an important role, although Henan province has richly endowed by nature superior conditions, but due to various reasons, the cultural industry has not achieved the rapid development of the real culture, play its due role as a "soft power" and no maximum. The huge potential and effective way of culture communication and the way to activate the Henan culture. Huang Di's hometown shrine worship as the focal point, the study of the cultural communication strategy, can expand Henan's cultural influence at home and abroad, to provide a powerful spiritual support for economic and social development. This paper attempts to probe into cultural communication the strategy of Huang Di's hometown shrine worship attempt for Huang Di culture.Keywords: Huang Di hometown shrine worship; Culture Communication; Huang Di culture; Communication strategy目 录摘 要.................................................................................................................................IABSTRACT..............................................................................
