毕业设计（论文）“国韵悠远”第七届中国名酒展销会策划方案“GuoYunYouYuan”The7thChinaFamousWineFairsPlans班级XXXXXXXX学生姓名再见耘深学号XXXXXX指导教师职称导师单位XXXXXXXXXXXXXXXXXXXXXX论文提交日期2010年11月10日摘要：本策划通过现场营造的气氛和相关活动，将主要目标消费群聚集起来，为弘扬中国酒文化，体验全国各地不同的酒文化；为引导消费者实现物质生活与精神生活的完美结合，推崇高尚生活方式；为促进名酒产业的发展，繁荣市场，拉动饭店业消费。关键词：名酒酒文化展销会策划方案Abstract:Throughtheconstructionofatmosphereandrelatedactivities,themaintargetconsumerstogether,tocarryforwardtheChineseliquorculture,experiencethroughoutthedifferentcultureofwine,Inordertoguideconsumerstoachievetheperfectcombinationofspirituallife,noblelifestyle,Topromotethedevelopmentofliquorindustry,marketprosperity,pullthehotelconsumption.KeyWords:FamouswineCultureExhibitionActivitiesPlanningscheme目录摘要........................................................................................................................................-1-ABSTRACT...........................................................................................................................-1-目录........................................................................................................................................-2-第一章第七届中国名酒展销会策划理论依据............................................................-4-1.1公共关系学理论......................................................................................................-4-1.2管理学理论..............................................................................................................-4-1.3秘书写作理论..........................................................................................................-4-1.4会展学理论..............................................................................................................-5-1.5广告学理论..............................................................................................................-5-第二章第七届中国名酒展销会前期准备....................................................................-5-2.1第七届中国名酒展销会举办目的及意义..............................................................-5-2.2第七届中国名酒展销会主题..................................................................................-5-2.3第七届中国名酒展销会名称、时间及地点..........................................................-6-2.3.1第七届中国名酒展销会名称...........................................................................-6-2.3.2第七届中国名酒展销会时间...........................................................................-6-2.3.3第七届中国名酒展销会地点...........................................................................-6-2.4第七届中国名酒展销会主办单位、承办单位、协办单位及支持单位..............-6-2.4.1主办单位...........................................................................................................-6-2.4.2承办单位...........................................................................................................-6-2.4.3协办单位...........................................................................................................-6-2.4.4支持单位...........................................................................................................-6-2...
