目录第一篇：经营环境篇................................................................4一、公司概况....................................................................4（一）公司简介.............................................................4（二）经营理念.............................................................5（三）品牌介绍.............................................................5（四）产品介绍.............................................................7二、家具市场状况............................................................11（一）家具行业概述....................................................11（二）家具产品未来发展之路........................................12（三）壹加壹的竞争地位和策略.....................................13（四）壹加壹与竞争品牌的差异.....................................14第二篇：专卖店管理篇...........................................................16一、专卖店店面管理.........................................................16（一）形象管理...........................................................16（二）产品陈列管理....................................................18二、专卖店人员管理.........................................................20（一）组织管理...........................................................20（二）招聘要求及岗位职责...........................................36三、专卖店物流管理.........................................................40（一）采购规划...........................................................40（二）采购管理...........................................................40（三）存货管理...........................................................41四、专卖店资金管理.........................................................44（一）日常管理...........................................................44（二）资金优化...........................................................46五、专卖店信息管理.........................................................48（一）信息构成...........................................................48（二）信息搜集、整理、传递........................................49（三）信息分析...........................................................49第三篇：专卖店培训管理篇....................................................50一、入职培训内容：.........................................................50（一）公司、品牌及产品介绍........................................50（二）规章制度...........................................................50（三）行为规范...........................................................50（四）基本待客技巧....................................................50（五）服务守则和服务忌讳...........................................50（六）家具知识...........................................................50二、晋级培训（销售技巧培训）..........................................52（一）导购员销售技巧.................................................52（二）顾客购买心理及行为分析..........................................58（三）顾客类型及接待.................................................59（四）顾客接待技巧及注意事项.....................................60（五）导购常见问题应答语...........................................62附件：手册中应用的相关表格.............................................65第一篇：经营环境篇一、公司概况（一）公司简介广东省佛山市壹加壹家具制造有...
