目录中文摘要.........................................................1ABSTRACT.........................................................2前言.............................................................3一、微商概述.....................................................4（一）研究现状................................................4（二）微商的定义..............................................5（三）微商营销的发展..........................................5二、微商营销相关理论.............................................7（一）口碑营销................................................7（二）病毒营销................................................7（三）互动营销................................................8三、微商营销现状分析.............................................9（一）微商现有营销模式........................................91.以朋友圈为主的营销模式...................................92.以口袋微店为主的C2C模式................................103.以微信第三方为主的B2C2C模式............................114.自建或入驻第三方平台的B2C2C模式........................11（二）微商营销模式的特点.....................................12四、微商营销存在的问题及对策....................................13（一）微商营销存在的问题.....................................131.分销模式下存在的问题....................................132.产品营销时存在的问题....................................133.营销手段上存在的问题....................................14（二）相关对策...............................................141.对于微商的建议.........................................142.对于相关部门的建议......................................14结语............................................................16参考文献........................................................17致谢............................................................18中文摘要继淘宝京东这类电商平台的成熟发展，近几年来微商也逐渐成为最热门的细分领域微商凭借其短时间内创造财富的惊人爆发力，吸引着越来越多的人分一杯羹。微信作为微商最主要的社交平台，承载了微商最多的营销方式和手段。而其他社交平台，也不断被微商攻城略地，成为他们引流的渠道。从一开始的野蛮发展，到如今的日趋成熟完善，微商经历了方兴未艾的时期，体验过盛极一时的巅峰，也面临过种种负面新闻。因此，本文将从营销方式的角度出发，分析微商的发展及现状，从而了解其营销方式的优势，剖析其获得成功的因素。同时，探究微商行业如今存在的问题，并尝试提出一些解决方法，以期为微商行业的蓬勃发展提供有利的建议，从而营造更健康的朋友圈经济。关键词：微商社交平台营销方式ABSTRACTInrecentyears,wechatbusinesshasgraduallybecomethemostpopularsubdivisionfield,followingthematuredevelopmentofe-commerceplatformssuchastaobao.com.Wechatbusinessisattractingmoreandmorepeoplewithitsamazingexplosivepowerofcreatingwealthinashortperiodoftime.WeChat,asthemainsocialplatformofwechatbusiness,carriesthemostmarketingmethodsandmeansofwechatbusiness.Andothersocialplatforms,alsocontinuouslybywechatbusiness,becometheirchannelsofdiversion.Fromthebarbarousdevelopmentofthebeginning,tothematurityandperfectionoftoday,wechatbusinesshasexperiencedtheascendantperiodandexperiencedthepeakofitsheyday.Ithasfacedallkindsofnegativenewsaswell.Therefore,thispaperwillanalyzethedevelopmentandcurrentsituationofwechatbusinessfromtheperspectiveofmarketingmode.Wetrytounderstandtheadvantagesofitsmarketingmodeandanalyzeitssuccessfactors.Atthesametime,thisarticlewill...
