我国国际货运代理公司的发展现状研究摘要随着国际贸易和国际运输的不断发展,国际货运代理业得到了极大的发展,众多国际货运企业不断出现,进一步加剧了我国货运代理行业的竞争激烈程度,很多企业由于存在一定的问题,导致发展受阻。鉴于此,本文将以A国际货运代理企业为例,分析企业发展存在的问题,并结合公司的实际,提出几点针对性的发展对策,包括转变经营理念、优化组织结构、提升盈利能力、加大高素质人才的培养、优化市场营销策略等,希望可以为企业的发展提供参考指导作用。关键词:A企业,国际货运代理,发展对策ResearchonthedevelopmentofinternationalfreightforwardersinChinaAbstractWiththecontinuousdevelopmentofinternationaltradeandinternationaltransportation,internationalfreightforwardingindustryhasbeengreatlydeveloped,manyinternationalfreightenterprisesappearconstantly,furtherexacerbatingthefreightforwardingindustryinChinaandintensecompetition,manyenterprisesduetotheexistenceofsomeproblems,leadingtothedevelopmentofblocked.Inviewofthis,thispaperwilltakeAinternationalfreightforwardingenterpriseasanexample,analyzestheexistingproblemsinthedevelopmentofenterprises,combinedwiththecompany'sactual,putforwardseveralgenerationsofthecountermeasures,includingthetransformationofmanagementidea,optimizingtheorganizationalstructure,improveprofitability,increasethetrainingofhigh-qualitytalents,optimizethemarketmarketingstrategy,thehopecanprovideareferenceforthedevelopmentofenterprises.Keywords:Aenterprises,internationalfreightforwarders,developmentcountermeasures目录引言............................................................................................................1一、A国际货运代理企业概况.....................................................................1二、A国际货运代理企业的发展存在的问题.............................................1(一)经营理念不科学..........................................................................1(二)组织结构不合理..........................................................................2(三)盈利能力不足..............................................................................2(四)高素质人才匮乏..........................................................................3(五)市场营销存在问题......................................................................3三、A国际货运代理企业的发展对策.........................................................3(一)转变经营理念..............................................................................3(二)优化组织结构..............................................................................4(三)提升盈利能力..............................................................................4(四)加大高素质人才的培养..............................................................4(五)优化市场营销策略......................................................................5结论............................................................................................................5参考文献........................................................................................................6引言国际货运代理行业起步于上世纪80年代,到了90年代才逐步发展起来。随着我国改革开放的不断深入,我国国际货运代理企业不断成长,服务效率和服务水平都得到了一定程度的提升。我国出台了一系列鼓励、扶持货代物流企业发展的政策,并降低了市场准入门槛,从而使得国际货代企业的数量不断增多,尤其是国外国际货运代理企业的加入,进一步加剧了我国国际货运...