目录摘要................................................................................................................................IAbstract..........................................................................................................................II1.绪论.............................................................................................................................11.1研究背景...........................................................................................................11.2研究目的和意义...............................................................................................12.乡村旅游感知风险概述.............................................................................................22.1感知风险的维度...............................................................................................22.2减少感知风险基本理论...................................................................................32.3乡村旅游感知风险的前置因素.......................................................................33.乡村旅游客户体验感知风险分析.............................................................................43.1堆龙德庆县发展现状.......................................................................................43.2堆龙德庆县乡村旅游体验感知分析...............................................................53.2.1优势分析.................................................................................................53.3.2劣势分析.................................................................................................53.3.3机遇分析.................................................................................................63.3.4威胁分析.................................................................................................73.3影响客户体验感知的因素...............................................................................83.2.1乡村规划不合理.....................................................................................83.2.2旅游规划不合理.....................................................................................83.2.3资金使用不合理.....................................................................................94.降低体验感知风险的对策.........................................................................................94.1策划主题鲜明的堆龙德庆县乡村体验旅游活动...........................................94.2构建舒适安逸的堆龙德庆县乡村体验旅游环境.........................................104.2.1加强堆龙德庆县重点旅游片区的建设...............................................104.2.2美化堆龙德庆县乡村环境...................................................................104.2.3培养一批高素质的乡村体验旅游从业人员.......................................104.2.4加强对堆龙德庆县景区周围居民的宣传和教育...............................114.3营造印象深刻的堆龙德庆县乡村体验旅游游客体验.................................114.3.1聘请专业的“试游员”.......................................................................114.3.2堆龙德庆县旅游局要抢抓政策机遇...................................................114.4增加丰富全面的堆龙德庆县乡村体验旅游游客收益.................................124.4.1堆龙德庆县旅游局应建立游客反馈机制...........................................124.4.2增加游客对自然...
