第一章总论目录第一章总论.............................................................................................................................................51.1项目单位基本情况.........................................................................................................................51.2项目建设方案.................................................................................................................................61.3投资结构及资金来源.....................................................................................................................81.4项目效益.........................................................................................................................................81.5可行性研究报告编制依据.............................................................................................................81.6综合评价.........................................................................................................................................9第二章背景及必要性...........................................................................................................................102.1项目建设背景...............................................................................................................................102.2项目建设的必要性.......................................................................................................................12第三章建设条件...................................................................................................................................153.1项目区概况...................................................................................................................................153.2项目建设条件优劣势分析...........................................................................................................17第四章市场分析与销售方案...............................................................................................................204.1市场分析.......................................................................................................................................204.2营销策略、方案、模式...............................................................................................................224.3市场风险分析...............................................................................................................................23第五章建设方案...................................................................................................................................255.1产品方案和建设规模...................................................................................................................255.2建设规划和布局...........................................................................................................................255.3建设标准和产品标准...................................................................................................................255.4工艺（技术）方案.......................................................................................................................265.5设备方案.......................................................................................................................................295.6建筑方案..........................
