目录1项目背景.........................................................................................................................-1-2市场分析........................................................................................................................-1-2.1宏观环境分析......................................................................................................-1-2.1.1宏观经济条件分析...................................................................................-1-2.1.2法律政策环境分析...................................................................................-4-2.1.3生态环境分析...........................................................................................-5-2.2微观环境分析......................................................................................................-6-2.2.1消费者行为分析.......................................................................................-6-2.2.2竞争对手分析...........................................................................................-8-2.2.3企业内部条件分析...................................................................................-9-3项目介绍........................................................................................................................-9-3.1项目概述..............................................................................................................-9-3.2商业模式............................................................................................................-10-3.2.1战略目标.................................................................................................-10-3.2.2目标用户.................................................................................................-10-3.2.3产品和服务.............................................................................................-11-3.2.4盈利模式.................................................................................................-13-3.2.5核心竞争力.............................................................................................-13-4项目的实施..................................................................................................................-14-4.1项目实施的路径................................................................................................-14-4.2经营管理模式....................................................................................................-14-4.2.1企业的管理模式.....................................................................................-14-4.2.2网站的建设与运营.................................................................................-16-4.3网站推广策略....................................................................................................-18-4.4财务可行性分析................................................................................................-22-4.4.1项目投资概括.........................................................................................-22-4.4.2主要财务假设和财务数据预估.............................................................-22-4.4.3收入预算与利润预算.............................................................................-23-4.5风险分析及规避.....................................................................................
