摘要20世纪初，随着电子科学技术的迅速发展，人类社会进入了“电子时代”，电子时代最鲜明的特征就是各类信息迅速传播。作为信息传播的媒体，电视与其他传播媒体相比，具有视听统一、形象直观的特点。现在人们都习惯于从电视屏幕上获取各类新闻，资讯以及各种科学文化信息，电视节目的影响力也日益深入到了人们生活的方方面面。电视节目视觉设计就是针对电视艺术的发展和观众的审美心理而发展，本文以江苏卫视《非诚勿扰》为例将从电视节目视觉设计展开，了解视觉设计在电视节目中的不可替代的重要作用和电视节目视觉设计的趋势，并对其进行思考和探索。关键词：电视节目；娱乐；视觉设计；趋势AbstractTheearly20thcentury,withtherapiddevelopmentofElectronicScienceandTechnology,humansocietyenteredtheelectronicage,themostdistinctivefeatureoftheelectronicageisallkindsofinformationspreadrapidly.Ascomparedtothedisseminationofinformationmedia,televisionandothermedia,audiovisualunified,intuitiveimagefeatures.NowpeopleareaccustomedtofromtheTVscreenforallkindsofnews,informationandavarietyofscientificandculturalinformation,televisionprogramsinfluencealsoincreasinglydeepintoeveryaspectofpeople'slives.TVshowvisualdesignisfortelevisionartdevelopmentandaudience'saestheticpsychologyanddevelopment,JiangsuSatelliteTV"nonNeverinterference"forexamplefromtelevisionprogramsvisualdesignexpand,understandingofvisualdesignintelevisionprogramsirreplaceableimportantroleandTVtheprogramvisualdesigntrends,anditsreflectionandexploration.Keywords:televisionprograms;entertainment;visualdesign;trend目录一、简论电视节目视觉设计运用现状..........................................................................1（一）电视节目的发展背景....................................................................................1（二）视觉设计概念与范畴....................................................................................11.视觉设计的概念...............................................................................................12.视觉设计的范畴...............................................................................................1二、以《非诚勿扰》为例对电视交友类娱乐节目进行视觉设计分析...............2（一）演播厅场景的布置........................................................................................21.舞台的布置........................................................................................................22.颜色的选择........................................................................................................2（二）片头、字幕设计.............................................................................................2三、电视娱乐节目视觉设计的效应..............................................................................4（一）正面效应...........................................................................................................4（二）负面效应...........................................................................................................4四、电视娱乐节目视觉设计趋势的观察与思考........................................................4（一）电视娱乐节目视觉设计趋势的观察.........................................................4（二）电视娱乐节目视觉设计趋势的思考.........................................................5结论.....................................................................................................................................7参考文献.......................
