浙江省旅游国际化现状与发展前景分析研究 工商管理专业VIP免费

浙江省旅游国际化现状与发展前景分析目录……………………………………………………………………………………摘要…5……………………………………………………………………………………关键词5…………………………………………………………………………………英文摘要6………………………………………………………………………………英文关键词6………………………………………………………………………………………前言6一、浙江省旅游业发展现状与问题····························································6（一）旅游业发展的研究………………………………………………背景············6（二）浙江省国际旅游业发展现状····························································7（三）问题的提出·················································································13二、浙江省旅游业国际竞争力分析····························································14（一）国际竞争力定义与理论·································································14（二）钻石模型分析··············································································15（三）竞争力指数分析···········································································19（四）分析结论····················································································20三、提升浙江省旅游国际竞争力的对策与建议·············································20参考文献………………………………………………………………………………21致谢……………………………………………………………………………………22浙江省旅游国际化现状与发展前景分析摘要：就全球的形势来看，近几十年来世界的经济发展趋势在不断的改变，各行各业的发展也在不断的改变。前几年的建造业也已经达到饱和点，随之而来的服务业的兴起，成为了当下最热门的行业，其发展之迅速，值得我们研究。文章着重于浙江省的旅游发展状况，研究如何强化浙江省在国际市场中茁壮成长的方法，从“”钻石模型和RCA指数上来研究浙江省旅游业的发展状况和在国际旅游业中的竞争力，并从其他方面将浙江省于其他省份进行比较，以便能够更好的将浙江省旅游业在发展过程和市场竞争中所存在的问题指出并且进行分析。根据研究得出：政府方面需要对旅游业进行更加完善的改革；扩展旅游人力资源的开发；扎根省情打造优秀旅游品牌；更新创新旅游产品结构；促进知识密集型旅游服务业的成长；积极推广宣传浙江旅游的海外力度。关键词：浙江省旅游业；国际竞争力；对策建议AnalysisontheCurrentSituationandDevelopmentProspectofZhejiang'sTourismInternationalizationAbstract：Asfarastheglobalsituationisconcerned,thetrendoftheworld'seconomicdevelopmenthasbeenchanginginrecentdecades,andthedevelopmentofvariousindustrieshasalsobeenchanging.Theconstructionindustryhasreachedthesaturationpointinthepastfewyears.Theriseoftheserviceindustryhasbecomethemostpopularindustry,anditsrapiddevelopmentisworthyofourstudy.ThispaperfocusesonthedevelopmentoftourisminZhejiangProvince,andstudiestheme...