西安交通大学MBA选修课程《电子商务》相关资料授课教师：王刊良目录电子商务教科书《哈佛商业评论》近年来有关电子商务的文章目录课程在线材料链接重要的链接电子商务教科书(http://www.isworld.org/isworld/ecourse/books.html,TextBooksonbusinessandeconomicaspectsofE-Business)Adam,N.R.,Dogramaci,O.,Gangopadhyay,A.,Yesha,Y.andGangopadhyay,Y.(1998)ElectronicCommerce:Technical,Business,andLegalIssues,PrenticeHall.Amor,D.(1999)E-BusinessRevolution,PrenticeHall.[中译]Barnes,S.andHunt,B.(2000)E-CommerceandV-Business:AnInternationalMoneyMakingMachine,ButterworthHeinemann.[中译]Brynjolfsson,E.andKahin,B.(2000)UnderstandingtheDigitalEconomy,Cambridge:MITPress.Castells,M.(1999)TheInformationAge:Economy,SocietyandCulture,BlackwellPublishers.Fingar,P.,Kumar,H.andSharma,T.(2000)EnterpriseE-Commerce,Megan-KifferPress.Greenstein,M.(1999)ElectronicCommerce:Security,RiskManagementandControl,McGrawHillCollegeDiv.[中译][影印]Kalakota,R.andWhinston,A.B.(1995)FrontiersofElectronicCommerce,AddisonWesley.[中译]Kalakota,R.andWhinston,A.B.(1996)FrontiersofElectronicCommerce,NewYork:Addison-Wesley.[中译]Kalakota,R.andRobinson,M.(1999)E-Business:RoadmapforSuccess,AddisonWesley.Keen,P.G.andBallance,C.(1997)On-LineProfits:AManager'sGuidetoElectronicCommerce,Boston:HarvardBusinessSchoolPress.Keen,P.G.,Ballance,C.,Chan,S.andSchrump,S.(1999)ElectronicCommerceRelationships:TrustByDesign,PrenticeHall.Kilov,H.(1998)BusinessSpecifications:TheKeytoSuccessfulSoftwareEngineering,PrenticeHallKorper,S.andEllis,J.(1999)TheE-CommerceBook:BuildingtheE-Empire,SanDiego:AcademicPress.Maddox,K.andBlankenhorn,D.(1998)WebCommerce:BuildingaDigitalBusiness,JohnWiley&Sons.McKnight,L.W.andBailey,J.P.(1997)InternetEconomics,Cambridge:MITPress.Rahman,S.andRaisinghani,M.(2000)ElectronicCommerce:OpportunitiesandChallenges,IdeaGroup.Schwartz,E.I.(1998)Webonomics:NineEssentialPrinciplesforGrowingYourBusinessontheWorldWideWeb,Paperbacked..NewYork:BroadwayBooks.[中译]Tapscott,D.,Lowy,A.andTicoll,D.(1998)BlueprinttotheDigitalEconomy:WealthCreationintheEraofE-Business,McGraw-Hill.[中译]Timmers,P.(1999)ElectronicCommerce:StrategiesandModelsforBusinesstoBusinessTrading,JohnWiley&Sons.[中译]Treese,G.W.andStewart,L.C.(1998)DesigningSystemsforInternetCommerce,AddisonWesley.Turban,E.,Lee,J.,King,D.andChung,M.(1999)ElectronicCommerce:AManagerialPerspective,PrenticeHall.http://cw.prenhall.com/bookbind/pubbooks/turban/[中译]Ware,J.P.,Gebauer,J.,Hartman,A.andRoldan,M.(1997)SearchforDigitalExcellence,McGrawHill.Watson,R.T.,Berthon,P.,Pitt,L.F.andZinkhan,G.M.(2000)ElectronicCommerce:TheStrategicPerspective,2ndedn.DrydenPress.http://www.terry.uga.edu/~rwatson/estrategy/Westland,J.C.andClark,T.H.K.(1999)GlobalElectronicCommerce:TheoryandCaseStudies,Boston:MITPress.Whinston,A.B.,Stahl,D.O.andChoi,S.-Y.(1997)TheEconomicsofElectronicCommerce,Macmillian.[中译]Strategy&Business:E-BusinessLessonsfromPLanetEarth(Booz-Allen&Hamilton)AmirHartmanandJohnSifonis,NetReady:StrategiesforSuccessintheE-conomy,McGrawHill,2000.AllanAfuahandChristopherTucci,InternetBusinessModelsandStrategies,McGrawHill,2001.StephenBradleyandRichardNolan,SenseandRespond:CapturingValueintheNetworkEra,HarvardBusinessSchoolPress,1998.PhilipEvansandThomasWurster,BlowntoBits:HowtheNewEconomicsofInformationTransformsStrategy,HarvardBusinessSchoolPress,2000.(notes)ChristinaHaylockandLenMuscarella,NetSucc...
