RTO目录1.摘要...............................................................................................................................................31.1项目概要.....................................................................................................................31.2项目背景.....................................................................................................................3线上背景..........................................................................................................................3线下背景..........................................................................................................................41.3市场与营销.................................................................................................................51.推行旅游产品形象..............................................................................................................62．旅游产品价格公示............................................................................................................63．旅游网络化渠道................................................................................................................71.4投资与债务........................................................................................................................71.5组织与人力资源.........................................................................................................72.项目介绍.......................................................................................................................................82.1公司介绍............................................................................................................................82.1.1公司名称.........................................................................................................................82.1.2公司简介.........................................................................................................................82.1.3公司宗旨.........................................................................................................................92.1.4公司标语.........................................................................................................................92.2网站概要............................................................................................................................92.2.1网站名称.................................................................................................................92.2.2网站简介.................................................................................................................92.2.3网站特色.................................................................................................................92.2.4网站价值.................................................................................................................92.2.5网站服务...............................................................................................................102.2.6网站拓扑图............................................................................................................122.2．7网站首页构想.....................................................................................................133.市场分析.....................................
