《XXXX》手机娱乐经纪平台商业计划书第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共38页目录一、项目简介................................................................................................................................................................41、目的..................................................................................................................................................................42、市场机会..........................................................................................................................................................43、Swot分析.......................................................................................................................................................8二、平台定位/功能服务...........................................................................................................................................12三、目标市场分析和经营策略.................................................................................................................................131、目标市场和需求........................................................................................................................................132、竞争策略.....................................................................................................................................................153、赢利模式.....................................................................................................................................................17（1）短期赢利模式...................................................................................................................................17（2）中期盈利模式...................................................................................................................................18（3）长期赢利模式...................................................................................................................................18四、知识产权..............................................................................................................................................................18五、战略和计划..........................................................................................................................................................191、产品开发.....................................................................................................................................................192、市场推广策略.............................................................................................................................................20（1）APP推广渠道现有数据分析.............................................................................................................20市场结构分析...................................................................................................................................20（2）社交渠道为APP带来新用户............................................................................................................21（3）“好友邀请”是首要的应用推广方式.................................................................................22（4）开放平台渠道推广....................................................................
