毕业论文论文题目：google搜索引擎现状及发展趋势研究系部名称：经济管理系专业班级：学生姓名：学号：指导教师：教师职称：摘要Google富于创新的搜索技术和典雅的用户界面设计使Google从搜索引擎中脱颖而出。一路走来伴随着鲜花和掌声，但是近几年随着twitter及facebook的兴起和苹果的多元化经营，以及搜索引擎市场的变化，往日的搜索巨头面临着市场逐渐被侵蚀的现实。Google也做出了相应的调整，以求在下一代搜索引擎市场中依然独占鳌头。本文首先从Google的产生，发展的社会经济条件入手，层层展开。进而探讨了Google的营销模式。并且运用了市场定位的分析方法，提出了Google在发展过程了所遇到的问题，认为Google在发扬自己的原有优势的同时，应加强社交化搜索和移动化搜索等的力度，构建了全方位的搜索体系。最后，总结出了Google搜索引擎发展的大趋势，并进一步指导企业顺应发展趋势，如何在Google搜索引擎上取得好名次。关键字：Google，搜索引擎，市场定位分析法，移动化搜索ThesituationandresearchofdevelopmenttrendofGooglesearchengineAbstractInnovativeGooglesearchtechnologiesandelegantuserinterfacemakeGoogleexcellentamongthefirstgenerationofsearchengine.Alongthewayalongwithflowersandapplause,butinrecentyearswiththeriseoftwitterandfacebookandApple'sdiversification,aswellasthechangesofthesearchenginemarket,pastthesearchgiantisfacingwiththerealityofthemarketisgraduallybeingeroded.Googlealsomadeacorrespondingadjustmentinordertostillcomeoutontopinthenextgenerationofsearchenginemarket.FirstfromtheGooglegeneration,thedevelopmentofsocio-economicconditionsstart,layersexpand.AndthendiscussestheGoogle'smarketingmodel.Marketpositioningandtheuseofanalyticalmethods,theproblemsencounteredbyGoogleinthedevelopmentprocessthatGoogleatthesametimedeveloptheirownoriginaladvantage,shouldstrengthentheintensityofsocialsearchandmobilesearch,buildafullfacetedsearchsystem,summedupthetrendinthedevelopmentoftheGooglesearchengineandguidetheforeigntradecompanies,thetrendofdevelopment,howtogetgoodrankingintheGooglesearchengine.Keywords:GoogleSearchengineAnalysismethodofmarketositioningMobilesearch目录1引言..........................................................................................................................11.1选题背景.........................................................................................................11.2选题意义.........................................................................................................12Google公司现状分析..............................................................................................12.1Google公司的整体简介.................................................................................12.2Google公司的产品与服务............................................................................22.2.1Android系统................................................................................................22.2.2云计算..........................................................................................................32.2.3Google+.......................................................................................................33Google的营销模式..................................................................................................53.1长尾理论和深度营销.....................................................................................53.2GoogleAdWords和GoogleAdSense介绍.....................................................64Google的市场定位分析.................................
