无限天音医疗机械有限公司计划书----安工大天音创业团队目录第一章总体把握..................................................................................................................................................61.1项目简述61.2创业机会概述61.2.1智能医疗床带来的创业机会...........................................................................................61.3目标市场的描述和预测61.4竞争优势和劣势分析71.4.1组织管理能力.................................................................................................................71.4.2研发能力.........................................................................................................................71.4.3营销能力.........................................................................................................................81.4.4财务能力.........................................................................................................................91.4.5生产能力.........................................................................................................................9优势：...........................................................................................................................................91.5弱势突破分析91.6经济状况和盈利能力预测101.7团队概述101.8预计能提供的利益10第二章产业背景和项目概述...........................................................................................................................112.1市场分析和描述112.1.1宏观经济环境...............................................................................................................112.1.2消费者消费环境.............................................................................................................122.1.3物价水平环境...............................................................................................................12.....................................................................................................................................................122.2市场需求122.3项目概述132.3.1产品描述.......................................................................................................................132.3.2专利..................................................................................................................................132.3.3市场进入策略和市场开发策略，.................................................................................13第三章市场调查和分析...................................................................................................................................163.1目标市场顾客163.2宏观市场分析......................................................................................................................163.3.1国外竞争.......................................................................................................................173.3.2国内竞争.......................................................................................................................173.4预估市场份额和销售额183.5市场发展的走势18第四章项目战略..............................................................................................................................................204.1竞争策略204.1.1创新战略....................................................................................................
