目录第一章项目概况..........................................................................................................1一、创意来源........................................................................................................1二、项目简介........................................................................................................2三、项目价值........................................................................................................3第二章公司介绍..........................................................................................................4一、基本情况........................................................................................................4二、公司发展战略................................................................................................4三、组织结构........................................................................................................6第三章产品和服务....................................................................................................9一、对产品和服务的介绍....................................................................................9二、产品自身的特点和服务..............................................................................10三、产品..............................................................................................................11四、服务..............................................................................................................12第四章市场分析......................................................................................................13一、目标市场......................................................................................................13二、市场定位......................................................................................................13三、市场分析......................................................................................................13四、SWOT市场综合分析.................................................................................16第五章市场营销计划..............................................................................................21一、公司价值链分析..........................................................................................21二、公司推广计划..............................................................................................22第六章网络平台的建立..........................................................................................27一、网站设计与规划..........................................................................................27二、网站维护......................................................................................................28三、网站功能操作..............................................................................................29第七章风险及对策..................................................................................................34一、风险..............................................................................................................34二、应对策略......................................................................................................35第八章财务计划....................................................................................................
