战略需求分析问卷（SNAQ）STRATEGICNEEDSANALYSISQUESTIONNAIRE战略需求分析问卷StretigicNeedsAnalysisQuestionnaire了解贵公司及其所从事的商业活动UNDERSTANDINGYOURBUSINESS.....................2企业概况BusinessOverview..................................................................................................2个人目标PersonalGoals......................................................................................................10了解客户、市场与产品UNDERSTANDINGCUSTOMERS,MARKETSANDPRODUCTS..............................................................................................................................13产品与服务ProductsandServices.......................................................................................13客户选择标准CustomerSelectionCriteria..........................................................................14客户反馈CustomerFeedback...............................................................................................15商业模式THEBUSINESSMODEL......................................................................................18潜在业绩提升能力PotentialBusinessPerformanceImprovement.....................................18行业分析IndustryAnalysis..................................................................................................20竞争对手Competitors...................................................................................................20客户Customers.............................................................................................................23行业进入壁垒BarrierstoEntry....................................................................................24供应商Suppliers..........................................................................................................26盈亏平衡与流动资金BreakevenandWorkingCapital.......................................................28员工授权TEAMEMPOWERMENT.......................................................................................30综述与文化OverviewandCulture.......................................................................................30招聘与培训战略RecruitmentandTrainingStrategy...........................................................31绩效管理与激励PerformanceManagementandRewards..................................................33市场营销战略计划THESTRATEGICMARKETINGPLAN..............................................35市场营销战略StrategicMarketingPlan...............................................................................35分析ParetoAnalysis.............................................................................................................35目标市场CustomerSegmentationandMarkets...................................................................36市场定位与价格战略PositioningandPricingStrategy.......................................................37市场营销活动MarketingActivities.....................................................................................39技术、运营与知识战略TECHNOLOGY,OPERATINGANDKNOWLEDGESTRATEGY..............................................................................................................................40管理系统化BUSINESSINDEPENDENCE...........................................................................43反馈及持续改善FEEDBACKANDCONTINUOUSIMPROVEMENT............
