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青春阳光之路，风神为你铺就2010年“东风风神杯”华中科技大学武昌分校校园车模选拔赛策划书主办：东风乘用车公司承办：华中科技大学武昌分校协办：华中科技大学武昌分校经济管理学院校艺术团模特队负责人：003队Skyrocket指导老师：刘昌华二零一零年五月目录一、大赛背景·······························································································3二、大赛主题：青春阳光之路，风神为你铺就········································3三、大赛目的及意义···················································································3四、大赛目标·······························································································3五、大赛赛制：···························································································4六、大赛流程：···························································································5七、经费预算：···························································································7八、大赛活动中应注意的问题及细节：····················································8九、活动负责人及主要参与者（组织机构）：········································8附录I中区广场布置图·················································································9附录II场景布置具体流程·········································································10“东风风神”形象代言大使暨校园车模选拔大赛策划书——华中科技大学武昌分校一、大赛背景1、基本情况简介：东风风神是东风汽车公司旗下的自主乘用车品牌，由东风乘用车公司负责研发、生产，于2009年3月26日正式发布。其以大气的外观，节能环保的优势和物美价廉的特点得到业界的广泛好评。但作为一个新兴的自主品牌，东风风神目前还没有被广大消费者所熟知。2、活动对象：华中科技大学武昌分校教职工与在校大学生3、社会影响：加深高校教职工及其学生对东风风神这一品牌的了解，并通过校园公益活动引导教职工与大学生以购买东风风神汽车来享受环保、健康、愉悦的品质生活。4、活动动机：为东风风神汽车公司扩展高校教职工细分市场，挖掘潜在消费群体，宣传风神优秀的企业文化与社会责任感，营造风神在教职工与大学生心中的良好形象。二、大赛主题：青春阳光之路，风神为你铺就主题含义：大学生积极向上，乐于展现自我。东风风神公司借选拔风神汽车形象大使的活动，为大学生搭建了一个通过身着环保与运动服饰来表现风神精神的车模比赛平台来宣扬大学校园里健康绿色的生活理念。三、大赛目的及意义1、活动能引导高校教职工与大学生积极参加以自驾游为代表的休闲运动，锻炼身心与意志，并通过大学生的风神形象大使车模选拔比赛和环保运动服装秀展示他们同东风风神品牌定位一样的品质、健康、环保、进取、信赖的生活理念。2、活动更能宣传东风风神的产品与企业精神，提...