我国网络游戏产业现状与发展策略研究分析 文化产业管理专业VIP免费

摘要近年来,电子网络游戏产业与网络营销相结合，促进了电子网络游戏产业的快速发展。电子网络游戏产业市场逐渐受到了更多的电子网络游戏产业玩家和电商的关注，逐渐成为具有投资潜力的巨大市场。本文通过了解电子网络游戏产业发展现状，综述分析电子网络产业现有的问题。针对私服、外观等问题，提出相关规避措施，分别从人才培养、市场拓宽等多个角度提出解决办法，净化我国网游市场。本文依据作者的实践体验和检索文献资料，结合网络大数据让文章分析有理有据，对于以后该方向研究具有重要意义，希望本文对于网络游戏产业研究能够给我国相关网络企业提供有效帮助。关键词：网络游戏产业；发展；策略研究ABSTRACTInrecentyears,thecombinationofelectronicnetworkgameindustryandnetworkmarketinghaspromotedtherapiddevelopmentoftheelectronicgameindustry.Electronicnetworkgameindustrymarkethasgraduallybeenmoreelectronicnetworkgameindustryplayersandtheattentionoftheelectricitysuppliers,andgraduallybecomeahugemarketwithinvestmentpotential.Throughtheunderstandingofthedevelopmentstatusoftheelectronicnetworkgameindustry,thispaperanalyzestheexistingproblemsoftheelectronicnetworkindustry.Privateservers,appearanceandotherissues,therelevantmeasurestoavoid,respectively,fromthetalenttraining,marketbroadenandotheraspectsoftheproposedsolution,purificationofChina'sonlinegamesmarket.Accordingtotheauthor'spracticeexperienceandliteratureretrieval,combinedwithnetworkdatatothereasonedanalysisandforfutureresearchinthisdirectionhasimportantsignificance.Hopethispapercanprovideeffectivehelptoourcountryenterprisenetworkforthenetworkgameindustryresearch.Keywords：Onlinegameindustry;development;StrategyResearch目录摘要..............................................................................................................................IABSTRACT..................................................................................................................II目录............................................................................................................................III绪论............................................................................................................................1一、我国网络游戏发展现状........................................................................................3（一）概述............................................................................................................3（二）我国网络游戏发展的历程........................................................................3（三）现阶段我国的网络游戏产业....................................................................3二、网络游戏在我国发展过程中所面临的问题........................................................5（一）网络管理监督不够完善............................................................................5（二）网络游戏产品同质化严重，经营单一....................................................6（三）存在侵权等违规行为影响网络市场........................................................6（四）缺乏专业人才，自主开发能力欠缺........................................................6（五）游戏环境，内容良莠不齐........................................................................7（六）社会大众对网络游戏认识有失偏颇........................................................7三、促进我国网络游戏产业发展的政策建议............................................................8（一）建立专门的统一监管理机构...............................