摘要在日益竞争严峻的国内车险市场，保险公司能够在车险市场上占有一席之地，必须增强本公司的竞争力。促进车险市场的快速健康发展，全面提升保险公司经营车险的核心竞争力，始终是我国财产保险工作的重心。其经营的盈亏，直接关系到整个财产保险行业的经济效益。本文先对论文的研究背景和意义进行简单的介绍，然后阐述了提升车险竞争力所涉及到的相关理论，接着运用比较分析的方法，通过对与国内外的汽车保险行业的比较，分析出我国汽车行业的优势和劣势，得到我国可以借鉴的国外成熟经验。运用SWOT的分析对中国人保财险邯郸分公司的优势、劣势、机会和威胁进行分析，还运用波特五力模型从供应商的讨价还价能力、购买者的讨价还价能力、新进入者的威胁的能力、行业内竞争者现在的竞争能力等方面来对邯郸分公司进行分析，最终得到邯郸分公司所存在的优势、劣势。最后邯郸分公司从提升经营理念，对车险的产品、销售方式、服务方式方面进行创新，邯郸分公司的车险人员的培训和车险理赔的改进这些方面，提出提升竞争力的策略，来提升中国人保财险邯郸分公司的竞争力。关键词：车险；竞争力；创新；保险公司1ABSTRACTTheinsurancecompanieshavetoenhancetheircompetitivenesssoastobecomeaplayerinthedomesticautoinsurancemarketwitheverincreasinglyseverecompetition.Thefocusofpropertyinsuranceinchinahasalwaysbeenonpromotingtherapidandhealthydevelopmentofcarinsurancemarketandenhancinginsurancecompanies’corecompetivenesstoadministrateautoinsurancebusiness.ItsoperatingprofitandlosshaveadirecteffectontheeconomicbenefitsofthepropertyinsuranceindustryThisarticlemakesabriefintroductionabouttheresearchbackgroundandsignificanceofthethesis,thenexpoundssometheoriesrelatingtoenhancethecompetitivenessofautoinsuranceand,finally,bycomparingwiththeoverseas,analyzestheadvantagesanddisadvantagesofthedomesticautomobileindustryandgainsthematureforeignexperience.Itanalysesthestrengths,weakness,opportunitiesandthreatsofHandanbranchaffiliatedtoPICCbymeansofSWOTanalysisand,byusingPorter’sFiveModel,givesadetailedanalysistoHandanBranchinsuchaspectsasthebargainingpowerofsuppliers,bargainingpowerofbuyers,threatsofnewentrants,andrivalrybetweenexistingcompetitorsandfinallyfindsoutthestrongandweakpointsexistinginHandanBranch.Atlast,HandanBranchofPICCenhancesItsoverallcompetivenessthrougheffortsinpromptingmanagement,innovatingautoinsuranceproducts,sales,andservicemodels,trainingstaffandimprovingtheclaimsystem.Keywords:autoinsurance;competitiveness;innovation;InsuranceCompany2目录1绪论...........................................................11.1论文的研究背景......................................................................................................11.2研究的目的和意义..................................................................................................12相关的基础理论.................................................32.1竞争力相关概念........................................................................................................32.1.1竞争力的含义................................................................................................32.1.2企业竞争力、核心竞争力含义...................................................................32.2竞争力的相关理论..................................................................................................42.2.1企业可持续发展理论...................................................................................42.2.2创新理论.....................................................................................................
