“Carefreecabin”——悠然小居校园推广方案学校：闽江学院系部：海峡学院专业：11级电子商务团队：e路畅想团队队长：魏炜团队成员：詹文娟、邱凌云、余婕、陈哲睿目录一．团队介绍······················································4（1）关于“e路畅想”··············································4（2）成员分工·····················································4二．选题经过······················································4（1）项目背景·····················································4（2）需求分析·····················································5三．市场分析······················································6（1）总体市场·····················································6（2）细分市场·····················································6（3）竞争对手分析·················································7（4）SWOT分析····················································8四．产品与服务····················································9（1）关于产品·····················································9（2）产品总类·····················································10（3）服务·························································10（4）顾客关系·····················································11（5）销售流程图···················································12五．项目运营······················································12（1）基本运营·····················································12(2)经营策略·····················································13（3）方案推广·····················································14（4）我们的网站——carefreecabin·································17（5）我们的微博——悠然小居时代···································17（6）盈利模式·····················································17六．财务··························································18（1）前期准备预算·················································18（2）运营中财务预算···································...
