扬州润通汽车4S店销售人员绩效评价研究分析 市场营销专业VIP专享VIP免费

扬州润通汽车4S店销售人员绩效评价研究摘要由于我国在人员绩效评价上存在着评价方式主观性、单一性等问题，使我国汽车4S店的人员对所在企业的满意度降低，导致我国汽车4S店得人员流失性比较大，不利于我国汽车服务业的健康发展。本文以本地区的扬州润通汽车4S店销售人员作为研究对象，通过实地考察和个人访谈，分析和总结扬州润通汽车4S店销售人员绩效评价现状，进而发现其在销售人员绩效评价方面存在的问题，最后根据以上研究提出解决这些问题的建议。关键词：汽车4S店；销售人员；绩效评价Yangzhouembellishtongauto4SstoresalespersonnelperformanceevaluationresearchABSTRACTWiththerapiddevelopmentofnationaleconomy,moreandmoreresidentshavecarspurchasingpower.2010carproductionreached10millionvehicles,includingcarabout600millionvehicles,Chinesecarconsumptionintoroundofrapidgrowthphase.AlthoughChina'sautomanufacturingandsalesdevelopmentspeedisthriving,andiscurrentlyourcountrypresentstageautomotiveserviceindustry,andseethelevelofforeignadvanceddealersmanagementleveldisparityisquitelarge.Especiallycaronthesalesstaff4Sstorestheperformanceevaluationandmanagement,becauseourcountryinpersonnelperformanceappraisalappraisalwaythereexistproblemsofsubjectivity,oneness,soChinesecarstothepersonnel4Sstoresintheenterprise,thesatisfactionofresultinginlowercar4Sshopshavetopersonnellossisbigger,againstsexualthehealthydevelopmentofChina'sautomobileindustry.Basedonthebackground,ouryangzhouembellishtongauto4Sstoresalespersonnelastheresearchobject,andthroughthefieldinvestigationandpersonalinterviews,analyzingandsummarizingyangzhouembellishtongauto4Sstoresalespersonnelperformanceevaluation,andthenfoundthestatusquointhesalesstaffontheproblemsexistingintheperformanceevaluation,andfinallyputforwardaccordingtotheaboveSuggestionstosolvetheseproblemsKeywords:automobile4Sinn;Salespersonnel;Performanceevaluation目录摘要......................................................1ABSTRACT..................................................2目录......................................................31.绪论....................................................31.1研究背景..............................................31.2国内外相关文献综述....................................41.3研究目的和方法........................................51.4研究的内容和研究思路..................................52.汽车4S店和人员绩效评价相关理论分析.....................62.1汽车4S店相关概念综述..................................62.1.1汽车4S店概念........................................62.1.2汽车4S店优势分析....................................62.2人员绩效评价相关理论评价..............................72.2.1绩效的内涵..........................................72.2.2绩效的特点..........................................82.2.3绩效评估系统........................................82.2.4绩效评估的主要方法..................................93.扬州润通汽车4S店销售人员绩效评价分析..................103.1扬州润通汽车4S店简介.................................103.2扬州润通汽车4S店销售人员绩效评价现状.................103.3扬州润通汽车4S店销售人员绩效评价存在的问题...........114.对于扬州润通汽车4S店销售人员绩效评价计划制定..........134.1扬州润通汽车4S店销售人员绩效管理指标的确定...........134.2制定绩效管理计划.....................................155.对于扬州润通汽车4S店销售人员绩效评价计划实施.........155.1绩效管理实施.........................................155.2绩效管理反馈.....................................