电商物流“最后一公里”配送模式研究——以菜鸟驿站为例摘要“最后一公里”所耗成本占电子商务物流总成本的30%，短短路程却耗费了大量成本。如今的“最后一公里”存在着诸多问题，例如配送不及时、效率低下，包裹丢失、顾客满意度不高等，这些问题都或多或少地影响到成本控制。这就需要我们用新的思路和方法探讨合适的“最后一公里”配送模式来进行成本控制。本文对电子商务、电商物流系统、“最后一公里”配送模式等概念进行阐述，结合中国现有模式存在的问题以及成本消耗情况，对“最后一公里”的配送模式进行探讨分析，以阿里巴巴菜鸟驿站模式为例，研究不同模式对成本的影响，为我国“最后一公里”的配送模式研究做出些许贡献。关键词电商物流；“最后一公里”；配送模式；菜鸟驿站Researchonthe"LastKilometer"DistributionModelofE-commerceLogistics——TaketheRookiePostasanexampleABSTRACTThecostof"thelastkilometer"accountsfor30%ofthetotalcostofe-commercelogistics,whiletheshortdistanceconsumesalotofcost.Nowadays,therearemanyproblemsinthelastkilometer,suchastheuntimelydistribution,inefficiency,lossofparcelsandlowcustomersatisfaction.Theseproblemsaffectcostcontrolmoreorless.Thisrequiresustousenewideasandmethodstoexploretheappropriate"lastkilometer"distributionmodeforcostcontrol.Thispaperexpoundstheconceptsofe-commerce,e-commercelogisticssystem,and"lastkilometer"distributionmode.CombiningwiththeproblemsexistinginChina'sexistingmodeandthesituationofcostconsumption,thedistributionmodeof"lastkilometer"isdiscussedandanalyzed.TakingAlibabarookiepostmodeasanexample,theimpactofdifferentmodesoncostisstudied,soastoprovide"lastkilometer"distributioninChina.Modelresearchhasmadesomecontributions.KEYWORDS:E-commercelogistics;"lastkilometer";distributionmode;rookiepost目录1绪论....................................................................................................................................................11.1研究的背景与意义..................................................................................................................11.1.1研究的背景..................................................................................................................11.1.2研究的意义....................................................................................................................11.2国内外研究现状........................................................................................................................21.2.1国外研究现状................................................................................................................21.2.2国内研究现状................................................................................................................22理论基础...............................................................................................................................................42.1电子商务的定义........................................................................................................................42.2“最后一公里”配送概念.........................................................................................................42.3物流成本概念............................................................................................................................43“最后一公里”物流配送..................................................................................................................63.1“最后一公里”配送现状及问题...........................
