摘要随着互联网技术不断的进步，中国的电子商务行业正在步入一条高速发展的快车道，同时电子商务渠道也被众多的企业作为新的发展路径，传统企业普遍将线上线下相结合，作为目前的主要经营方式与发展方向。国内大部分的电子商务企业虽然也在迅速发展，其中几家企业已经成功上市，但是，从企业的财务报告及市场调查报告来看，这些企业并没有达成持续的盈利或者盈利水平不高。所以对于电子商务企业进行盈利模式的研究是至关重要的。本文通过对多家企业利润模型要素和几个关键财务指标的分析，对其利润模型进行了详细的分析优势与劣势，并总结目前经营状况以及对未来盈利趋势进行分析，最后提出相关改进建议。关键词：电子商务；盈利模式；盈利能力ABSTRACTWiththecontinuousprogressofInternettechnology,China'se-commerceindustryissteppingintoafastlaneofrapiddevelopment.Atthesametime,e-commercechannelsarealsotakenasanewdevelopmentpathbymanyenterprises.Traditionalenterprisesgenerallycombineonlineandofflineservicesasthemainmodeofoperationanddevelopmentdirectionatpresent.Althoughmostofthedomestice-commerceenterprisesarealsodevelopingrapidly,andseveralofthemhavebeensuccessfullylisted,itcanbeseenfromthefinancialreportsandmarketsurveyreportsthattheseenterpriseshavenotachievedsustainableprofitsornothighprofitability.Therefore,itisofvitalimportancetostudytheprofitmodelofe-commerceenterprises,whichisconducivetoimprovingthewaysofmakingprofitsofe-commerceenterprises.Thisarticlethroughtoseveralenterpriseprofitmodelelementsandtheanalysisoftheseveralkeyfinancialindicators,theprofitmodelhascarriedonthedetailedanalysisoftheadvantagesanddisadvantages,andsummarizesthecurrentoperatingconditionsandanalyzethetrendoffutureearnings,andfinallyputforwardrelevantSuggestionsforimprovement.Keywords:electroniccommerce;Profitmodel;profitability目录第一章绪论............................................................................11.1研究背景...............................................................................11.2研究意义...............................................................................11.3国内外研究现状...................................................................21.4主要研究内容.......................................................................3第二章电子商务模式相关概念............................................42.1电子商务基本概念...............................................................42.2B2B电子商务模式概念.......................................................42.3B2C电子商务模式概念.......................................................42.4C2C电子商务模式概念.......................................................5第三章电子商务盈利模式现状............................................63.1B2B........................................................................................63.2B2C........................................................................................93.3C2C......................................................................................123.4几种电子商务盈利模式对比分析......................................13第四章电子商务盈利模式的问题及建议..........................154.1C2C......................................................................................154.2B2C......................................................................................16总结..........................................................................................19参考文献......................................
