摘要2008年夏季奥运旨在提高中国国际地位，而2022年的冬季奥运会则是一项更为长远的惠及民生的工程，使北京和张家口的联系更为紧密，同时也推动了竞技体育和全民健身的发展。冬奥会是仅次于夏季奥运会的综合性体育赛事他对于张家口市的经济发展有重要影响，带动了旅游业的发展。本文通过对国内外滑雪场发展现状的了解，滑雪产业给瑞士等国家带来了丰厚的经济收入和良好的社会效益，我国的滑雪场近年来也蓬勃发展，但是设施设备不够先进、缺少专业人才、管理水平和管理制度落后等，还未意识到利用冬奥会的契机可以提升国际知名度等。以及长城岭滑雪场未来可能面临很多的困难，我们找出了自身存在的问题以及针对管理落后相关设施不配套、缺乏专业人才、对于冬奥会旅游的社会效益缺乏深刻理解等问题提出了具体的解决对策。另外借助冬奥会也增加了就业岗位，也成功的对张家口进行了推广，提高了知名度，有一定的社会效益。关键词：冬奥会；长城岭滑雪场；旅游产业；社会效益；ABSTRACTThesuccessfulholdingof2008SummerOlympicGamesaimstoimproveChina’sinternationalstatus,andthe2022WinterOlympicGamesisalong-termproject,whichwillbenefitthepeople'slivelihood,sothattherelationshipbetweenBeijingandZhangjiakouwillbecloser,meanwhile,theprojectwillpromotethedevelopmentofsportsandnationalfitness.OlympicWinterGamesarecomprehensivesportseventsnextonlytoSummerOlympicGames,whichhassignificantinfluencefortheeconomicdevelopmentofZhangjiakou,willdrivethedevelopmentoftourismaswell.Basedontheunderstandingofthecurrentdevelopmentstatusbothathomeandabroad,Switzerlandandothercountriestotheskiindustryhasbroughthugeeconomicandsocialbenefitsofincome，Ifoundthepositionadvantageandbooming-customeradvantageoftheGreatWallRidgeSkiField,whichisusedasoneofthemainstadiumduringtheOlympicWinterGames.Meanwhile,Ialsofounditsdisadvantages,suchastheequipmentsareoutmoded,lackofprofessionals,backwardinmanagementlevelandmanagementsystem.AlsofoundthattheOlympicWinterGamescanbeenseenasanopportunitytoenhanceinternationalvisibility.AndthepossiblefuturethreatsforGreatWallRidgeSkiField.Ifoundoutthefield’sownproblemsandprovidedspecificcountermeasuresagainstthebackwardmanagement,incompatibilityfacilities,thelackofprofessionalsandadeepunderstandingofthesocialbenefitfortheOlympicWinterGames.InvirtueoftheWinterOlympics,wealsoincreasedemploymentopportunities,popularizedZhangjiakousuccessfully,improveditsvisibilityandleftcertainsocialbenefits.Keywords：WinterOlympicGames;GreatWallRidgeSkiField;tourism;socialbenefits;Operationsmanagement目录摘要...................................................................IIABSTRACT..............................................................III绪论....................................................................1一、国内外滑雪场运发展现状概述............................................2(一)国外滑雪场发展现状.................................................2(二)国内滑雪场发展现状.................................................2二、张家口长城岭滑雪场发展现状............................................3（一）长城岭滑雪场简介.................................................3（二）长城岭滑雪场的设施设备...........................................3（三）长城岭滑雪场的人员素质...........................................4（四）长城岭滑雪场的经济效益...........................................5三、长城岭滑雪场发展中存在的问题..........................................5（一）管理落后相关设施不配套..........................................6（二）缺乏专业人才.....................
