刍议新媒体环境下的少数民族文化传播——以荷尔的公众号为例摘要随着新媒体的日新月异发展,彝族文化的传播通过各式各样的途径进入了新闻媒体和公众视野,这是少数民族同胞在互联网时代对于传承本民族文化所做出的尝试,有效推动了民族文化与时代发展相结合,从而得到更好的传承。但在运用新媒体对民族文化进行传播的过程中不能忽视的是使之与实践相适应,否则民族文化的传承仅仅只是对于文化符号的片面刻画,而无法留住民族文化中的精粹。微信公众号作为移动端代表性产品之一,比如以彝族作为代表的少数民族文化仍然存在这传播渠道和内容窄化的问题。与此同时,当前的新媒体时代一定程度上加剧了这种刻板印象,互联网信息鱼龙混杂,刻板化印象所造成的不良影响混淆了人们对于少数民族文化的认知,阻碍了少数民族同胞对文化的传扬。本文以作为彝人的荷尔在公众号“HxopluPoetry”作为研究对象,对其进行分析,荷尔是一本彝文诗刊所衍生出的公众号,其创办人都是新一代彝人,它在的个人简介中写道:“诗歌、彝族、母语、文艺。”作为一种不为主流的文化,在新媒体浪潮之中,彝族应该如何和将民族文化传播到更广泛的范围?而我们如何去看待背负重重标签的彝族?又该从何角度去观照这个时代的迭代发展所施加在传统文化社会中的压力?关键词:新媒体少数民族文化传播公众号DiscussionontheCulturalCommunicationofYiNationalityfromMultipleViews--TakingHol'sOfficialAccountasanExampleAbstractWiththerapiddevelopmentofnewmedia,thetransmissionofYiculturehasenteredtheviewofthenewsmediaandthepublicthroughavarietyofways,anditsnationalculturalinheritancehasatypicalsignificanceforthenationalculturalinheritanceinethnicminorityareas.Asoneoftherepresentativeproductsofmobileterminal,WeChatofficialaccountiseasytobecopiedassimplemechanicalculturalsymbolsfortraditionalethniccultureinheritance.EthnicminorityculturerepresentedbyYinationalitystillfacestheproblemofnarrowcommunicationchannelsandcontent.Atthesametime,thecurrenteraofnewmediahasexacerbatedthisstereotypetosomeextent,andmanynegativeandstigmatizedlabelsare"appropriately"affixedtoethnicminoritycompatriotseverywhere.Thispapertakesthepublicaccount"Hxoplupoetry"ofYipeopleastheresearchobject,andanalyzesit.HolisapublicaccountderivedfromYipoetryperiodical,whosefoundersarethenewgenerationofYipeople.Hewroteinhispersonalprofile:"Poetry,Yipeople,mothertongue,literatureandart".Asanunmainstreamculture,inthewaveofnewmedia,howshouldtheYinationalityspreaditsnationalculturetoawiderrange?AndhowdowelookattheYipeoplewhoareburdenedwithsomanylabels?Shouldwelookattheoccurrenceandfissionofsuchacomplexsocialissueinatraditionalminoritysociety?Keywords:Socialmedia,Monority,Culturaldiffusion,Officialaccount目录1导论..............................................................1.1选题目的及意义........................................................51.1.1选题目的.......................................................51.2研究现状..............................................................61.2.1国外研究现状...................................................61.2.2国内研究现状...................................................61.3论文研究思路、方法及创新点............................................71.3.1研究思路.......................................................71.3.2研究方法.......................................................72彝族文化与文化交流困境............................................82.1.彝族文化内涵.......................................................82.2.新媒体时代下的少数民族文化传播障碍..................................93.新媒体中由彝人言说的彝...