广东省中小企业跨境电商出口贸易面临的困难及对策研究摘要全球电子商务的兴起和热捧，近几年来，中国跨境电商出口的贸易发展迎来了新的面貌。受一个的利益驱使，很多中小企业是没有任何准备就加入了跨境电商，对一些前期要做的工作还处于迷茫状态。虽然跨境电商模式近些年的发展态势迅猛，且具有较大优势，但整个行业仍然存在较多不足，比如通关效率问题、物流问题、电子支付问题、人才缺口问题、产品品牌问题，这些都会阻碍和制约着跨境电商的进一步腾飞。本文通过对广东省中小企业跨境电商发展现状的研究，提出培养跨境电商复合型人才和完善更多的海外仓系统等对策建议。希望以此进一步的探究能为广东省中小企业有效地开展跨境电商提供建设性的帮助，更好地运营出口跨境电商贸易。关键词：跨境电商中小企业问题及对策Abstract:Withtherapiddevelopmentofglobale-commerceandtheglobalizationofChinesee-commerce,thedevelopmentofcross-bordere-commerceexporttradeinChinahasusheredinexplosivegrowthinrecentyears.Drivenbyoneinterest,manysmallandmedium-sizedenterpriseshavejoinedcross-bordere-commercewithoutanypreparation,andsomeoftheworktobedoneintheearlystageisstillconfused.Althoughcross-bordere-commercehasmanyadvantagesanddevelopsrapidly,therearestillmanyproblemsintheindustry,suchascustomsclearanceefficiency,logistics,electronicpayment,talentgap,productbrand,whichwillhinderandrestrictthefurthertake-offofcross-bordere-commerce.Basedontheresearchonthepresentsituationofcross-bordere-commercedevelopmentofsmallandmedium-sizedenterprisesintheGuangdongProvince,thispaperputsforwardtolotsofcountermeasuresandsuggestionsforcultivatingcross-bordere-commercecomplextalentsandperfectingoverseaswarehousesystem.Itishopedthatitcanprovidesomehelpforsmallandmedium-sizedenterprisesinGuangdongProvince,exploresomeeffectivewaystodevelopcross-bordere-commerce,helpthemgetridoftheconfusedsituation,andbetteroperateexportcross-bordere-commerce.Keywords:Cross-bordere-commerce;Minorenterprises;ProblemsandCountermeasures目录一、绪论································1（一）研究的背景和意义························11.研究的背景···························12.研究的意义···························1（二）研究的内容和方法························21.研究的内容···························22.研究的方法···························2（三）文献综述····························21．国内研究现状·························22．国外研究现状·························33．评述小结···························4二、跨境电商出口贸易概述························5（一）跨境电商出口贸易基本概念····················5（二）跨境电商出口贸易的基本特点···················51.全球性·····························52.匿名性·····························53.无形性·····························54.即时性·····························55.无纸性·····························56.快速演进····························6三、广东省跨境电商出口贸易和中小企业跨境电商出口贸易的发展现状·····6（一）广东省跨境电商出口贸易的发展...
