华谊兄弟财务风险识别与控制研究摘要近些年,影视娱乐行业大量民间资本不断涌入,影视产业公司数量不断激增,这使得影视行业内部资本竞争不断加剧。在宏观政策与资本市场的双重强力调控下,影视娱乐行业近三年都在持续调整中,整体业绩表现不佳。本文以华谊兄弟传媒股份有限公司（以下简称华谊兄弟）为案例，2016年至2020年间的财务报表所述为研究基础,对其历年财报所述中财务状况和运营范围进行了分析，从营运、投资、筹资和现金流等方面识别其财务风险，主要有存货变现能力有待提升、资产流动性减弱、资产利用率较弱、债务结构不合理、盈利质量不高、现金流量阶段性不稳定等风险。最后从提高周转率，提升营运能力；合理安排债务组合，优化资本结构；以风险为导向，加强现金流量管理；加强内部控制与监督，提高企业现金的使用率等方面为华谊兄弟如何规避相关财务风险问题提供参考。关键词：财务风险；财务报表；经营风险ABSTRACTInrecentyears,alargenumberofprivatecapitalhasbeenpouringintothefilmandtelevisionentertainmentindustry,andthenumberoffilmandtelevisionindustrycompanieshasbeenincreasing,whichmakestheinternalcapitalcompetitioninthefilmandtelevisionindustrycontinuetointensify.Underthedoublestrongcontrolofmacropolicyandcapitalmarket,thefilmandtelevisionentertainmentindustryhasbeenincontinuousadjustmentinthepastthreeyears,andtheoverallperformanceispoor.ThispapertakesHuayiBrothersMediaCo.,Ltd.(hereinafterreferredtoasHuayiBrothers)asacase,basedonthefinancialstatementsfrom2016to2020,analyzesitsfinancialstatusandoperatingresultsinthefinancialstatementsovertheyears,andidentifiesitsfinancialrisksfromtheaspectsofoperation,investment,financingandcashflow,mainlyriskincluding:theliquidityofinventoryneedstobeimproved,theweakeningofassetliquidity,theweakutilizationratioofassets,theunreasonabledebtstructure,thelowprofitqualityandtheunstablecashflow.Finally,thepaperputsforwardsomesuggestions:toimprovetheturnoverrateandoperationalcapacity;Reasonablearrangementofdebtportfolioandoptimizationofcapitalstructure;Riskoriented,strengthencashflowmanagement;Strengtheninternalcontrolandsupervision,improvetheutilizationrateofcash,andprovidereferenceforHuayiBrothershowtoavoidrelatedfinancialrisks.Keywords：financialrisk；financialstatements；businessrisk目录1绪论...........................................................11.1研究背景及意义.............................................11.1.1研究背景...............................................11.1.2研究意义...............................................11.2国内外研究现状.............................................21.2.1国外研究现状...........................................21.2.2国内研究现状...........................................31.3研究方法和研究内容.........................................31.3.1研究内容...............................................31.3.2研究方法...............................................42概念界定.......................................................42.1财务风险...................................................52.1.1财务风险的概念.........................................52.1.2财务风险的特征.........................................52.1.3财务风险的类别.........................................62.2影视公司财务风险...........................................62.2.1影视公司财务特征.......................................62.2.2影视公司财务风险.......................................83华谊兄弟财务现状分析...........................................83.1华谊兄弟公司简介....................................
